Planet Terra approched me to create a new brand for them for their new business idea.

This business focuses on handcrafted designs made from high-end natural fibres, including ramie, cotton, wool, silk, and linen. The emphasis is on quality and longevity rather than sustainability through upcycled materials. While the fibres are biodegradable and ethically sourced, all fabrics will be new to ensure durability and transparency in manufacturing origins.

PT’s  luxury appeal comes from its minimalist aesthetic, refined colour palette, premium materials, and carefully crafted details like leather straps, tassels, and custom logo labels. Designs are customer-driven, with styles evolving based on demand and practical considerations, rather than trend-following. Offerings may include pouches, various zipper styles, quilted or slim designs, and other refined accessories.

The overall approach blends craftsmanship, high-quality materials, and timeless design, catering to customers who value elegance, durability, and ethical sourcing.

minimalist aesthetic, refined colour palette, premium materials, and carefully crafted details.

blending craftsmanship, high-quality materials, and timeless design while catering to customers who value elegance, durability, and ethical sourcing.