Social Media for Small Businesses in 2025: How to Keep Up

Social media isn’t just an option for small businesses—it’s essential. But with new trends emerging every year, it can be overwhelming to keep up. Here’s what small businesses should think about following and to focus on in 2025 to stay ahead.

Now do not get me wrong, a business can definitely succeed without all these things. I for one do lapse on my own business socials while I am busy concentrating on other businesses instead, but it is a proven fact that social media can definitely help a business grow and grow quickly.

1. Short Videos Are More Important Than Ever

✔ Platforms like Instagram Reels, TikTok, and YouTube Shorts are growing fast.

✔ Keep videos short, engaging, and to the point.

✔ Show behind-the-scenes content, customer testimonials, or product demos.

2. Prioritise Engagement Over Followers

✔ It’s better to have 500 engaged followers than 5,000 inactive ones.

✔ Reply to comments and messages quickly.

✔ Use polls, Q&A sessions, and interactive stories to boost engagement.

3. AI & Automation Will Help You Save Time

✔ Use AI-powered tools to schedule posts and suggest hashtags.

✔ Chatbots can answer FAQs instantly on Facebook and Instagram.

✔ AI-generated captions can boost engagement and consistency.

4. Influencer & Customer Content Will Drive Sales

✔ Partner with local influencers to expand your reach.

✔ Feature user-generated content (UGC)—real customers using your products or services.

✔ Ask customers to tag your business and reshare their posts.

5. Social Media Trends Will Keep Changing

✔ Instagram and Facebook are still big, but TikTok and LinkedIn are growing fast.

✔ Keep an eye on new platforms (e.g. Threads, BeReal).

✔ Test new features—social media platforms reward accounts that use their latest tools.

Final Tip: Social media success in 2025 is about staying flexible, being authentic, and focusing on engagement. Small businesses that adapt quickly will see the best results!

Need Help with Your Website or Social Media?

Riverwood Studios can help you optimise your website and build a strong social media presence. Whether you need a website refresh or a tailored social media strategy, we’re here to help!