5 Ways to Optimise Your Website for Better Performance

I recently did a complete overhaul of my website, I decided what I was doing wasn’t working anymore. I had way too much wording and information on there, it wasn’t loading as quickly as it should have been and it just needed a refresh. So here are some of the steps I take when upgrading my website.

Your website is like your online shopfront—if it’s slow, confusing, or outdated, potential customers will leave and go elsewhere. Optimising your website ensures it runs smoothly, loads quickly, and helps convert visitors into paying customers. Here are five simple ways to improve your website.

1. Make Your Website Load Faster

Imagine walking into a shop, but the doors take 10 seconds to open. You’d probably leave, right? That’s exactly how visitors feel when a website takes too long to load. A slow site frustrates users and makes them leave before they even see what you offer.

✔ Reduce image sizes – Large images take longer to load. Use tools like TinyPNG to shrink them.

✔ Remove unnecessary extras – Avoid too many pop-ups, videos, and animations that slow things down.

✔ Use a good hosting service – Cheaper hosting may slow your site. Upgrading can improve speed.

2. Make Sure Your Website Works on Phones & Tablets

Over 60% of people browse the internet on their phones, so your website must look good and function well on all devices. If visitors have to zoom in, scroll sideways, or can’t click buttons easily, they will leave.

✔ Check your site on different phone and tablet screens.

✔ Use clear, easy-to-read text and big buttons.

✔ Keep the design simple and clutter-free.

3. Help More People Find Your Website on Google (SEO)

If someone searches for a graphic designer in Australia, will your website show up? If not, you’re missing out on customers. SEO (Search Engine Optimisation) helps your website appear higher in Google searches.

✔ Use keywords in your page titles and descriptions (e.g. “Expert Logo Design in Melbourne”).

✔ Keep your URLs short and meaningful (yourwebsite.com/branding-services).

✔ Add a blog with useful content to help your website rank higher.

4. Make Your Website Easy to Use

If visitors struggle to find what they need, they will leave. A good website is simple and clear—it should take just a few seconds for someone to understand what you do and how to contact you.

✔ Use a clear menu with only essential links.

✔ Place important information (contact details, services, pricing) where people expect to find them.

✔ Add Call-to-Action buttons (e.g. “Get a Free Quote” or “Contact Us”).

5. Keep Your Website Fresh & Up-to-Date

An outdated website looks unprofessional. If your last update was two years ago, visitors may think you’re no longer in business.

✔ Regularly check for broken links and outdated information.

✔ Update your portfolio, services, and testimonials.

✔ Post new blog articles at least once a month.

Final Tip: A well-optimised website keeps visitors engaged and helps turn them into paying customers. If your site hasn’t been updated in a while, now’s the time to make changes!